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HousingYards Pune: HousingYards Pune - Real Estate Platform
A transparent, high-performance real estate portal for buying, selling, and renting verified properties in Pune.
Project Overview
Industry
Real Estate & PropTech
Services Provided
Technology Stack
Website / Live Links
The Challenge
What We Were Up Against
High Search Latency & Complex Filters
Real estate search requires filtering by budget, locality, bedrooms, amenities, and transaction types without slow page reloads.
Trust & Verification Transparency
Home buyers need verified developer profiles, legal verification assistance, and clear property documentation badges.
Financial Decision Tools Integration
Integrating interactive EMI, eligibility, affordability, rental yield, and valuation calculators seamlessly into property detail pages.
Our Approach
Strategic Problem Solving
We broke down the project into four key phases, each designed to address specific pain points and maximize ROI.
Market & Locality Research
Mapped major Pune micro-markets (Kharadi, Baner, Hinjewadi, Wakad) and structured locality-first search taxonomy.
- Locality and developer database schema design
- Lead capture & callback request funnel optimization
- Competitor PropTech benchmarking
Calculators & Interactive Suite
Built a full suite of client-side financial tools to keep users engaged and convert them into qualified home loan leads.
- Home loan EMI & eligibility calculator widgets
- Property area conversion and valuation estimator tools
- Rental yield ROI calculator
Platform Engineering & Launch
Implemented high-speed property search endpoints, dynamic callback requests, and developer portfolio pages.
- Instant AJAX/API property filtering and comparison
- Interactive map & locality guide pages
- Automated lead notifications for real estate advisors
Key Features
What We Built
Verified Property Listings
Curated database of residential & commercial properties across Pune with transparent pricing.
Interactive Financial Suite
Built-in EMI, affordability, area, valuation, and rental yield calculators.
Locality & Developer Guides
Comprehensive guides for major Pune neighborhoods and top real estate developers.
Full-Service Assistance
Home loan assistance, legal verification, interior/Vastu, and property management services.
The Results
Numbers That Matter
After launch, Northbound Goods saw dramatic improvements across all key metrics within the first 90 days.
Verified Listings
Lead Conversion Rate
Calculators Used Daily
Search Latency
Mobile Conversions
+218%
Mobile now drives 65% of revenue
Average Order Value
+34%
From $68 to $91 per order
Customer Retention
+47%
Repeat purchase rate improved
"HousingYards has transformed how buyers discover properties in Pune. The platform speed, search clarity, and built-in financial calculators give home buyers total confidence."
HLHousingYards Leadership
Founders, HousingYards Pune (housingyards.in)
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