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FarmKosh: FarmKosh - Agritech Information Platform
Empowering Indian farmers with real-time market insights, seasonal crop guides, and government scheme updates.
Project Overview
Industry
Agritech & Information Systems
Services Provided
Technology Stack
Website / Live Links
The Challenge
What We Were Up Against
Low Digital Literacy & Network Constraints
Target users in rural areas required ultra-fast loading speed on 3G/4G networks with intuitive mobile-first navigation.
Complex Welfare Policy Translation
Government schemes involved dense legal jargon that needed to be simplified into clear eligibility and application guides.
Multi-Category Content Architecture
Structuring information across crops, livestock breeds, weather alerts, and market prices without cluttering user flows.
Our Approach
Strategic Problem Solving
We broke down the project into four key phases, each designed to address specific pain points and maximize ROI.
Field Research & UX Strategy
Analyzed user journeys of rural farmers to optimize touch targets, typography contrast, and fast navigation paths.
- Mobile-first responsive design prototyping
- Iconography and vernacular-friendly taxonomy mapping
- Core Web Vitals performance benchmarking
Content Engine & Schema Design
Architected structured relational schemas for crops, government schemes, livestock breeds, and daily news updates.
- Custom taxonomy for crop seasons (Kharif, Rabi, Zaid)
- Categorized livestock database (Bovines, Goats, Poultry)
- Search Engine Structured Data (JSON-LD) implementation
Development & Performance Optimization
Built a high-speed web application optimized for fast asset delivery and smooth mobile interaction.
- Lazy loading and WebP image pipeline
- Sub-1.5 second page load targets achieved
- Clean, accessible UI components with zero clutter
Key Features
What We Built
Seasonal Crop Guides
In-depth cultivation techniques for Soybean, Maize, Tomato, Sugarcane, and Rice.
Government Scheme Hub
Comprehensive information on agricultural subsidies, grants, and insurance programs.
Livestock Management
Care guides and featured breed information for cattle, buffalo, goats, and poultry.
Agri News & Alerts
Timely updates on market prices, weather warnings, and government policies.
The Results
Numbers That Matter
After launch, Northbound Goods saw dramatic improvements across all key metrics within the first 90 days.
Active Monthly Farmers
Crop Guides Published
Page Load Speed
Mobile Visitor Ratio
Mobile Conversions
+218%
Mobile now drives 65% of revenue
Average Order Value
+34%
From $68 to $91 per order
Customer Retention
+47%
Repeat purchase rate improved
Gallery
Project Highlights
"FarmKosh has made agricultural knowledge and government scheme benefits accessible to farmers across India with incredible speed and clarity."
FETFarmKosh Editorial Team
Founders, FarmKosh.com
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